Pollution, people, place and…politics!
Lessons learned implementing and evaluating the health impact of the Bradford Clean Air Zone

Professor Rosie McEachan – Born in Bradford

29th October 2026 1-2pm on TEAMS

Rosie McEachan is Director of “Born in Bradford” research programme, an internationally recognised ‘people-powered’ research programme that follows the lives of families living in Bradford, UK to understand how to keep families healthy and happy. They have used a “City Collaboratory” approach to drive the development, implementation and evaluation of air quality intervention and the Bradford Clean Air Zone within Bradford. She will outline how they have worked to co-produce policy with communities, and present key findings from evaluation of the Bradford Clean Air Zone. She reflects on the challenges and opportunities of researchers, communities and stakeholders working in partnership to implement evidence-based practice.

Born in Bradford is a cohort study tracking the health, development, and well-being of mothers and children from pregnancy onwards, collecting extensive data over time to understand health outcomes; data is securely managed under strict ethical oversight and linked with NHS and educational records to monitor participants’ health and educational progress over 20 years. BiB are an internationally-recognised research programme which aims to find out what keeps families healthy and happy by tracking the lives of over 60,000 Bradfordians.